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DIY vs Pro Activity in Home Improvement Projects In the debate of DIY vs professional home improvement projects, we’re beginning to see some turning tides. Our Marketing, Sales, and Innovation groups have been utilizing HIRI research increasingly more to complement our primary market analysis, to determine tendencies, and to support customer line evaluations. And the webinars offered have been an excellent method for us to better perceive the reports. We additionally recognize how HIRI is evolving and increasing its analysis scope to additional meet the needs of its members. HIRI arguably delivers extra worth than another research organization given the …